The Industry of Privacy

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The growth in the industry of privacy continues at break-neck speed. With new and broad-reaching laws, large-scale data breaches making headlines almost daily, and growing public awareness of how personal data is collected and used, the trend looks to continue. In the midst of this, the IAPP has been conducting research and producing reports and continues to be preeminent in benchmarking the privacy industry.

This page offers research on the industry of privacy from the IAPP and others to help you take stock, compare your practices to those of others, justify the need for privacy professionals within your organization and obtain budget benchmarks.

Featured Resources

2023 Privacy Professionals Salary Survey

This report explores the compensation, both financial and nonfinancial, offered to privacy professionals.
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IAPP Privacy and Consumer Trust Report

The IAPP’s first-ever Privacy and Consumer Trust report shines a light on what consumers around the globe think about privacy and the companies that collect, hold and use their data.
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Privacy and AI Governance Report

This report explores the state of AI governance in organizations and its overlap with privacy management. We focused on companies’ change processes when striving to use AI according to responsible AI principles such as privacy, accountability, robustness, security, explainability, fairness and human oversight.
Read More


Latest News and Resources

Privacy pro compensation trends 2002-2022

What am I worth and how do I increase my value as a privacy professional? What do I need to pay my privacy staff to attract and retain them? These are the recurring questions hiring managers and specialists have asked for the last two decades as the privacy profession exploded and morphed in multiple directions, and resource models have increasingly become strained. Why have they been so hard to answer? The short answer is: constant flux. Since I joined the privacy ranks in 2000, near the birth... Read More

IAPP Privacy Tech Vendor Report

This year’s “Privacy Tech Vendor Report” finds the industry at a crossroads of sorts. As privacy has shifted from an afterthought to a necessity within the last decade, the conversation today regarding its place in product development has evolved from the abstract to the technical implementation of an array of solutions. Read More

OneTrust board changes ready it for ‘last phase as a private company’
(IAPP, March 2023)
Cisco Data Privacy Benchmark Study
(Cisco, January 2023)
Data Privacy Day and 2023 predictions
(IAPP, January 2023)
Tech company layoffs hit privacy community, ‘spook’ job seeker marketplace
(IAPP, January 2023)
A look at what to expect for privacy in 2023 with Omer Tene
(IAPP, January 2023)
Privacy in Practice: Our top three for 2023
(IAPP, January 2023)
Crystal ball privacy in 2023: US states, kids and AI
(IAPP, January 2023)
A look back at privacy and data protection in 2022
(IAPP, December 2022)
Are cookies a new currency for the online world?
(IAPP, November 2022)
Consumers say trust depends on transparency
(IAPP, October 2022)
Experian Data Breach Industry Forecast
(Experian, August 2022)
Big Tech shows differing regulatory stances in IAPP GPS22 keynotes
(IAPP, April 2022)
Keynote: Brad Smith, Microsoft President and Vice Chair, (IAPP Global Privacy Summit 2022)
(IAPP, April 2022)
Apple’s Tim Cook: Protecting privacy ‘most essential battle of our time’
(IAPP, April 2022)
Keynote: Tim Cook, Apple CEO (IAPP Global Privacy Summit 2022)
(IAPP, April 2022)
Raina talks leading privacy at the biggest names in tech
(IAPP, March 2022)
Perkins Coie – 2022 Emerging Technology Trends
(Perkins Coie, February 2022)
Web Conference: Privacy 2022: Priorities, Challenges & Opportunities
(IAPP, February 2022)
LinkedIn Live: ‘Shaping the Future of Privacy Workforce: Insights from the NIST PWWG’
(IAPP, February 2022)
LinkedIn Live: ‘Data Privacy Day and 2022 Predictions’
(IAPP, January 2022)
Infographic: The IAPP-EY Annual Privacy Governance Report 2021 — Budget and Staffing
(IAPP, January 2022)
IBM’s CPO ‘on the cutting edge’ of technology in privacy
(IAPP, January 2022)
Web Conference: Benchmarking Complex Global Privacy Operations: The IAPP/EY Governance Report
(IAPP, January 2022)
Demand for privacy professionals soars in ‘dynamic,’ ‘cross-functional’ field
(IAPP, November 2021)
Study: Consumers are taking more active role in protecting their privacy
(IAPP, October 2021)
Women and People of Color Detail Experiences Working in Cybersecurity
((ISC)², October 2021)
Privacy job market at ‘full-tilt hiring boogie’
(IAPP, October 2021)
NPHL, b.yond win 2021 HPE-IAPP Privacy Innovation Awards
(IAPP, December 2021)
On the precipice: Why privacy and competition regulation face a transformative moment
(IAPP, August 2021)
Cybersecurity Trends 2021: Staying secure in uncertain times (ESET)
(ESET, May 2021)
The rise of the voice intelligence industry: A conversation with Joseph Turow
(IAPP, July 2021)
Privacy Tech’s Third Generation: A Review of the Emerging Privacy Tech Sector
(The Future of Privacy Forum and Privacy Tech Alliance, June 2021)
Web Conference: The Future of Global Privacy and Automation
(IAPP, June 2021)
Privacy engineering is evolving daily: Join the conversation about its future
(IAPP, May 2021)
Web Conference: New Emerging Laws and Global Business
(IAPP, May 2021)
Benchmarking a global privacy culture
(IAPP, May 2021)
Nicole Wong receives 2021 IAPP Privacy Leadership Award
(IAPP, April 2021)
Kirk Nahra receives 2021 IAPP Vanguard Award
(IAPP, April 2021)
Elizabeth Denham reflects on the pandemic year and road ahead
(IAPP, April 2021)
Bringing privacy to an organization ‘that’s literally saving the planet’
(IAPP, April 2021)
Nicole Wong receives 2021 IAPP Privacy Leadership Award
(IAPP, April 2021)
Kirk Nahra receives 2021 IAPP Vanguard Award
(IAPP, April 2021)
Elizabeth Denham reflects on the pandemic year and road ahead
(IAPP, April 2021)
LinkedIn Live: ‘Women Leading Tech and Privacy’
(IAPP, March 2021)
With proposed privacy tech law comes validation of an industry
(IAPP, February 2021)
Privacy Risk Study 2020
(IAPP, December 2020)
Privacy in 2020: A look back with Omer Tene and Caitlin Fennessy
(IAPP, December 2020)
Web Conference: Privacy 2020 in Review and Looking Ahead to 2021
(IAPP, December 2020)
OneTrust closes new funding round, now valued at $5.1B
(IAPP, December 2020)
Privacy Leaders’ Views – The Impact of COVID-19 on Privacy Priorities, Practices and Programs
(IAPP, October 2020)
Reflecting on the growth of the privacy industry
(IAPP, August 2020)
IAPP Visions of Privacy
(IAPP, July 2020)
White Paper – DPAs on the Ground
(IAPP, May 2020)
OneTrust named fastest growing company in America
(IAPP, August 2020)
Reflecting on the growth of the privacy industry
(IAPP, August 2020)
The IAPP’s top resources of 2019
(IAPP, December 2019)
Privacy 2030: A New Vision for Europe
(IAPP, November 2019)
Measuring Privacy Operations
(IAPP, November 2019)
View More Resources

The Value of Privacy

Proving the value of a privacy team can be difficult in the absence of a costly incident like a data breach. If there’s not already a culture of data privacy at your organization it can be even harder. These resources offer insight on reasons and ways privacy professionals can show their worth and that of their team.

White Paper – Getting to the ROI of Privacy

Many privacy pros struggle to show their value to an organization. When advocating for more staff or budget, they are frequently asked to demonstrate what the return will be on that investment in privacy. This white paper offers some reasons a solid privacy program is worth paying for. Read More

How IT and Infosec Value Privacy

Published: March 2016Click To View (PDF) As a more mature field, information security has long enjoyed larger budgets and more staff than information privacy. As privacy teams have matured and grown, however, their budgets are beginning to be substantive. How do information security and privacy teams work in concert, so that their respective spends can complement one another? Are their priorities aligned? Have firms decided that information privacy investments can enhance information security... Read More

White Paper – Privacy and Data Security is for Everyone

(January 2018) – "Privacy and data security is for everyone" is a commonly accepted statement, is largely true, and is completely misleading. There is virtually no company in the U.S. that does not have specific legal obligations and risks related to the privacy and security of personal data. The details may change, depending on the industry and a company’s practices. But for most companies, there is a core set of common obligations in an exceedingly complicated area, where the compliance challenges and legal risks are only growing. In this white paper, get an overview of the privacy law environment in the U.S., and learn about some broadly reaching laws that likely affect your organization. Read More

How To Justify Your Existence and Your Program as CPO

The following questions probably sound familiar to you: Why should an organization have a privacy program? What is the business value that a privacy program provides? Doesn’t the security department already handle this? The CPO's perspective is key to convincing leadership that privacy can make a significant contribution to business goals whether they are operational goals, compliance oversight, cost reduction measures, business continuity, enhancing the sales process or reputational protection. However, we as privacy professionals need to understand the business goals and challenges faced by our organizations as a whole and our business partners individually in order to be successful in illustrating the true value of a strong privacy program. In this exclusive for The Privacy Advisor, Bob Siegel offers some tips on how pros might do just that. Read More