The Industry of Privacy

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The growth in the industry of privacy continues at break-neck speed. With new and broad-reaching laws, large-scale data breaches making headlines almost daily, and growing public awareness of how personal data is collected and used, the trend looks to continue. In the midst of this, the IAPP has been conducting research and producing reports and continues to be preeminent in benchmarking the privacy industry.

This page offers research on the industry of privacy from the IAPP and others to help you take stock, compare your practices to those of others, justify the need for privacy professionals within your organization and get budget.

Featured Resources

IAPP-EY Annual Privacy Governance Report 2021

This year’s governance report analyzes the state of the privacy profession in 2021. It examines the ongoing effects of the COVID-19 pandemic on the privacy profession, including the evolution of remote/hybrid/office work, as well as expectations about the future of business travel and legal compliance issues.
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IAPP Privacy Tech Vendor Report

The IAPP has released its fifth annual “Privacy Tech Vendor Report.” Each year, the report has chronicled the rise of privacy tech vendors in the marketplace, and this year is no different. The IAPP has identified 355 privacy tech vendors in 2021, all of which can be found in the directory section of this report.
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2021 IAPP Privacy Professionals Salary Survey

The world changed a great deal since the IAPP conducted its last Salary Survey in 2019. Jobs were lost due to the COVID-19 pandemic and only a portion of those roles have returned today. The IAPP published the results of the 2021 IAPP Privacy Professionals Salary Survey, which was executed with the pandemic as a focal point.
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Latest News and Resources

IAPP 2022 Global Legislative Predictions

This year’s issue of the IAPP’s Global Legislative Predictions is the largest to date since the IAPP began tracking predictions in 2017. Health data has been a center of attention in data privacy laws, another consequence of the COVID-19 pandemic. With the passage of China’s Personal Information Protection Law and potential passage of India’s Data Protection Bill, an additional one-third of the world’s population will be regulated by a data privacy law. While many countries agree data privacy is an important issue to regulate, some countries are seeing the greatest obstacle resides in how best to regulate it. Read More

Big Tech shows differing regulatory stances in IAPP GPS22 keynotes

The Washington Post reports on the contrasts in messaging on privacy regulation from Apple CEO Tim Cook and Microsoft President and Vice Chair Brad Smith at the IAPP Global Privacy Summit 2022. While Cook offered a view into how regulation could prove more harmful than helpful, Smith urged strong regulation to curtail current and emerging privacy abuses. Editor's note: The IAPP's Jedidiah Bracy, CIPP, and Joe Duball reported from GPS22 on the keynote speeches from Cook and Smith.Full Story... Read More

Apple's Tim Cook: Protecting privacy 'most essential battle of our time'

Apple CEO Tim Cook joined the keynote stage Tuesday at the IAPP Global Privacy Summit 2022 in Washington, D.C., to once again emphasize his company's mantra that privacy is a fundamental human right. In the highly anticipated speech, which was livestreamed and covered by television outlets CNBC and Fox, Cook acknowledged that protecting privacy is not easy, but added, "it is one of the most essential battles of our time."  An issue of focus for Cook was concerns that some "policymakers are taki... Read More

Raina talks leading privacy at the biggest names in tech
(IAPP, March 2022)
Perkins Coie – 2022 Emerging Technology Trends
(Perkins Coie, February 2022)
Web Conference: Privacy 2022: Priorities, Challenges & Opportunities
(IAPP, February 2022)
LinkedIn Live: ‘Shaping the Future of Privacy Workforce: Insights from the NIST PWWG’
(IAPP, February 2022)
LinkedIn Live: ‘Data Privacy Day and 2022 Predictions’
(IAPP, January 2022)
Infographic: The IAPP-EY Annual Privacy Governance Report 2021 — Budget and Staffing
(IAPP, January 2022)
Cisco Data Privacy Benchmark Study
(Cisco, January 2022)
IBM’s CPO ‘on the cutting edge’ of technology in privacy
(IAPP, January 2022)
Web Conference: Benchmarking Complex Global Privacy Operations: The IAPP/EY Governance Report
(IAPP, January 2022)
LinkedIn Live: ‘Privacy in Practice: Our ‘Top Three’ for 2022’
(IAPP, January 2022)
Demand for privacy professionals soars in ‘dynamic,’ ‘cross-functional’ field
(IAPP, November 2021)
Study: Consumers are taking more active role in protecting their privacy
(IAPP, October 2021)
LinkedIn Live: “The State of the Privacy Market: Q3 2021”
(IAPP, October 2021)
Freedom on the Net 2021: The Global Drive to Control Big Tech
(Freedom House, October 2021)
Women and People of Color Detail Experiences Working in Cybersecurity
((ISC)², October 2021)
Privacy job market at ‘full-tilt hiring boogie’
(IAPP, October 2021)
NPHL, b.yond win 2021 HPE-IAPP Privacy Innovation Awards
(IAPP, December 2021)
On the precipice: Why privacy and competition regulation face a transformative moment
(IAPP, August 2021)
Towards a Data Economy: An Enabling Framework
(World Economic Forum, August 2021)
2021 IAPP Privacy Professionals Salary Survey — Full Report
(IAPP, June 2021)
Infographic: The IAPP 2021 Salary Survey
(IAPP, June 2021)
Cybersecurity Trends 2021: Staying secure in uncertain times (ESET)
(ESET, May 2021)
Experian Data Breach Industry Forecast
(Experian, December 2020)
The rise of the voice intelligence industry: A conversation with Joseph Turow
(IAPP, July 2021)
Privacy Tech’s Third Generation: A Review of the Emerging Privacy Tech Sector
(The Future of Privacy Forum and Privacy Tech Alliance, June 2021)
Web Conference: The Future of Global Privacy and Automation
(IAPP, June 2021)
Privacy engineering is evolving daily: Join the conversation about its future
(IAPP, May 2021)
Web Conference: New Emerging Laws and Global Business
(IAPP, May 2021)
Benchmarking a global privacy culture
(IAPP, May 2021)
Nicole Wong receives 2021 IAPP Privacy Leadership Award
(IAPP, April 2021)
Kirk Nahra receives 2021 IAPP Vanguard Award
(IAPP, April 2021)
Elizabeth Denham reflects on the pandemic year and road ahead
(IAPP, April 2021)
Bringing privacy to an organization ‘that’s literally saving the planet’
(IAPP, April 2021)
Nicole Wong receives 2021 IAPP Privacy Leadership Award
(IAPP, April 2021)
Kirk Nahra receives 2021 IAPP Vanguard Award
(IAPP, April 2021)
Elizabeth Denham reflects on the pandemic year and road ahead
(IAPP, April 2021)
LinkedIn Live: ‘Women Leading Tech and Privacy’
(IAPP, March 2021)
With proposed privacy tech law comes validation of an industry
(IAPP, February 2021)
Privacy Risk Study 2020
(IAPP, December 2020)
Privacy in 2020: A look back with Omer Tene and Caitlin Fennessy
(IAPP, December 2020)
Web Conference: Privacy 2020 in Review and Looking Ahead to 2021
(IAPP, December 2020)
OneTrust closes new funding round, now valued at $5.1B
(IAPP, December 2020)
Privacy Leaders’ Views – The Impact of COVID-19 on Privacy Priorities, Practices and Programs
(IAPP, October 2020)
EY-NASCIO Report — How will the power of emerging technology help reframe your future?
(EY, Nascio, October 2020)
Reflecting on the growth of the privacy industry
(IAPP, August 2020)
IAPP Visions of Privacy
(IAPP, July 2020)
White Paper – DPAs on the Ground
(IAPP, May 2020)
OneTrust named fastest growing company in America
(IAPP, August 2020)
Reflecting on the growth of the privacy industry
(IAPP, August 2020)
The IAPP’s top resources of 2019
(IAPP, December 2019)
Privacy 2030: A New Vision for Europe
(IAPP, November 2019)
Measuring Privacy Operations
(IAPP, November 2019)
CCPA Readiness survey
(IAPP, August 2019)
View More Resources

The Value of Privacy

Proving the value of a privacy team can be difficult in the absence of a costly incident like a data breach. If there’s not already a culture of data privacy at your organization it can be even harder. These resources offer insight on reasons and ways privacy professionals can show their worth and that of their team.

White Paper – Getting to the ROI of Privacy

Many privacy pros struggle to show their value to an organization. When advocating for more staff or budget, they are frequently asked to demonstrate what the return will be on that investment in privacy. This white paper offers some reasons a solid privacy program is worth paying for. Read More

How IT and Infosec Value Privacy

Published: March 2016Click To View (PDF) As a more mature field, information security has long enjoyed larger budgets and more staff than information privacy. As privacy teams have matured and grown, however, their budgets are beginning to be substantive. How do information security and privacy teams work in concert, so that their respective spends can complement one another? Are their priorities aligned? Have firms decided that information privacy investments can enhance information security... Read More

White Paper – Privacy and Data Security is for Everyone

(January 2018) – "Privacy and data security is for everyone" is a commonly accepted statement, is largely true, and is completely misleading. There is virtually no company in the U.S. that does not have specific legal obligations and risks related to the privacy and security of personal data. The details may change, depending on the industry and a company’s practices. But for most companies, there is a core set of common obligations in an exceedingly complicated area, where the compliance challenges and legal risks are only growing. In this white paper, get an overview of the privacy law environment in the U.S., and learn about some broadly reaching laws that likely affect your organization. Read More

How To Justify Your Existence and Your Program as CPO

The following questions probably sound familiar to you: Why should an organization have a privacy program? What is the business value that a privacy program provides? Doesn’t the security department already handle this? The CPO's perspective is key to convincing leadership that privacy can make a significant contribution to business goals whether they are operational goals, compliance oversight, cost reduction measures, business continuity, enhancing the sales process or reputational protection. However, we as privacy professionals need to understand the business goals and challenges faced by our organizations as a whole and our business partners individually in order to be successful in illustrating the true value of a strong privacy program. In this exclusive for The Privacy Advisor, Bob Siegel offers some tips on how pros might do just that. Read More