Consumer Perspectives


Consumer Perspectives Topic Page

A global, cultural and technological shift is occurring in how individuals value their privacy and the steps they will take to protect it. Here, you can find the IAPP’s collection of coverage, analysis and resources related to consumer privacy perspectives.

Additional News and Resources

Users’ trust in social media companies declining

Survey finds some consumers willing to share data with brands ‘on their own terms’

Study: Privacy is a key to customer trust

Cisco Data Privacy Benchmark Study

Martin Abrams: A look back at a career in information privacy and consumer policy

Consumer perspectives on AI and implications for your privacy program

Pew research: Most Americans distrustful of data privacy

Putting consumers first with data privacy rules, obligations

Consumer health data: A risk-based approach to digital privacy

In data we trust: A guide for establishing customer trust through privacy

Trevor Noah warns of ‘unintended consequences’ of tech at GPS23

A view from DC: Should ChatGPT slow down?

Shining a Light on Dark Patterns – Good Marketing vs Consumer Manipulation

Consumers say trust depends on transparency

Cisco 2022 Consumer Privacy Survey

The Privacy & Ecommerce Report: Balancing Personalization and Consumer Privacy

Privacy: An organization’s responsibility for building trustworthy systems

Consumer Perspectives on Data Privacy and Implications for Business Growth

Trust, not blockchain, is the new currency: Invest early in data privacy

Study: Consumers are taking more active role in protecting their privacy

Why placing a price tag on personal data may harm consumer privacy

Why companies are now prioritizing privacy for their consumers