Consumer Perspectives

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Consumer Perspectives Topic Page

A global, cultural and technological shift is occurring in how individuals value their privacy and the steps they will take to protect it. Here, you can find the IAPP’s collection of coverage, analysis and resources related to consumer privacy perspectives.


Additional News and Resources

Users’ trust in social media companies declining


Survey finds some consumers willing to share data with brands ‘on their own terms’


Study: Privacy is a key to customer trust


Cisco Data Privacy Benchmark Study


Martin Abrams: A look back at a career in information privacy and consumer policy


Consumer perspectives on AI and implications for your privacy program


Pew research: Most Americans distrustful of data privacy


Putting consumers first with data privacy rules, obligations


Consumer health data: A risk-based approach to digital privacy


In data we trust: A guide for establishing customer trust through privacy


Trevor Noah warns of ‘unintended consequences’ of tech at GPS23


A view from DC: Should ChatGPT slow down?


Shining a Light on Dark Patterns – Good Marketing vs Consumer Manipulation


Consumers say trust depends on transparency


Cisco 2022 Consumer Privacy Survey


The Privacy & Ecommerce Report: Balancing Personalization and Consumer Privacy


Privacy: An organization’s responsibility for building trustworthy systems


Consumer Perspectives on Data Privacy and Implications for Business Growth


Trust, not blockchain, is the new currency: Invest early in data privacy


Study: Consumers are taking more active role in protecting their privacy


Why placing a price tag on personal data may harm consumer privacy


Why companies are now prioritizing privacy for their consumers