This infographic presents key data points from the IAPP Privacy and Consumer Trust Report, which can be accessed here.
Last Updated: September 2023
The “At-a-Glance” infographics on this page provide insight into the privacy perceptions and behaviors of people in the 19 countries surveyed in the IAPP Privacy and Consumer Trust Report. Providing a global snapshot of the most meaningful data points from the study, each infographic below breaks down country-specific statistics and answers the following questions:
- How concerned are consumers with their online privacy?
- How well do they understand data collection and use?
- What kinds of consumer actions are motivated by privacy concerns?
- Which company actions are most likely to enhance, or reduce, consumer trust in data collection/processing?
- What percentage of consumers have been subject to a breach of their personal data?
- Why do some consumers remain loyal to a company following a data breach?
-
expand_more
Additional Consumer Trust Resources
Countries At-a-Glance
Privacy and consumer trust infographics
Approved