Web Conference: The Privacy & Ecommerce Report: Balancing Personalization and Consumer Privacy

Original broadcast date: 22 Sept. 2022

In this web conference, panelists discuss how much data privacy matters to brand loyalty and what you can do about it, the tradeoffs consumers said they were willing to make to have control over their privacy, how women are viewing privacy controls in the wake of the Dobbs decision and the top five concerns for online privacy in eCommerce and how that translates into the top five actions your company can take today.

Host:
Selena Lefebvre, Programming and Speaker Coordinator, IAPP

Panelists:
DeAndrea Salvador, CIPP/US, Senior Manager, Corporate Marketing, DataGrail; North Carolina state Senator, District 39
Alicia diVittorio, Privacy Advocate, DataGrail