Shining a Light on Dark Patterns – Good Marketing vs Consumer Manipulation

Original broadcast date: 12 Jan. 2023

Join ObservePoint's Senior Director of Product Strategy, Cameron Cowan, as he discusses marketing realities and privacy concerns presented in the OECD report, including:

  • What exactly are dark patterns? What are the current definitions and implications?
  • Why is understanding dark patterns important to data privacy, particularly consent?
  • Where's the line between dark patterns and experience optimization?
  • What can and should brands be doing to stay on the right side of that line?


  • Jordyn Hardy, Programming and Speaker Specialist, IAPP


  • Cameron Cowan, Senior Director of Product Strategy, ObservePoint
  • Sam Valind, Senior Data Architect, Room & Board
  • Anna Lazzarini, Senior Manager, Digital Operations, MSC Industrial Supply
  • Mell Santa Lucia, CIPP/E, CIPM, FIP, Sr Manager, Marketing Privacy Stewardship, Dell Technologies