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Cross-Device Tracking

Resource Center / Topic Pages / Cross-Device Tracking

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Cross-Device Tracking

TOPIC PAGE

Many of us these days have multiple internet-connected devices that we use to work, browse, shop and plan our lives. For individuals, having continuity of service between these devices is an incredible convenience, however, service providers and marketers face major privacy challenges when using technologies to identify individuals on multiple devices.

This topic page provides guidance, tools, resources and news on what cross-device tracking is, the challenges it presents, applicable laws and the available solutions.

Featured Resources

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ARTICLE

A top 10 privacy checklist for smart devices

The IAPP published this checklist to help avoid the type of privacy and security snafus that can attract FTC attention when marketing and releasing an IoT device.
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ARTICLE

When Cross-Device Tracking Goes Beyond Creepy

This post for Privacy Perspectives looks into technology that tracks people through their devices unknowingly and how that goes beyond just being creepy.
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ARTICLE

The Privacy Pitfalls of Cross-Device Tracking

This article by Angelique Carson covers the discussion at the IAPP’s Privacy. Security. Risk session, “I See You Here, There, Everywhere: The Implications of Cross-Device Tracking.”
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