Published: February 2024Click To View (PDF)

2023 was a whirlwind year for advertising technology law and policy: landmark decisions spotlighted fundamental questions regarding data collection; artificial intelligence became fortified as a core component of marketing; and empowered citizens demanded more from advertising platforms.

Distilling a year’s worth of some of the most significant global adtech news into a single timeline, this infographic traces how adtech law, policy, litigation and enforcement have grown and evolved in 2023. These developments are all indicators of a fast and consequentially changing regulatory and industry landscape for adtech.

The IAPP produced a number of original articles and resources on adtech in 2023: