A program run by the Digital Advertising Alliance to promote awareness and choice in advertising for internet users. Websites with ads from participating DAA members will have an AdChoices icon near advertisements or at the bottom of their pages. By clicking on the Adchoices icon, users may set preferences for behavioral advertising on that website or with DAA members generally across the web. Associated term(s): Digital Advertising Alliance... Read More

Advertising that is targeted at individuals based on the observation of their behaviour over time. Most often done via automated processing of personal data, or profiling, the General Data Protection Regulation requires that data subjects be able to opt-out of any automated processing, to be informed of the logic involved in any automatic personal data processing and, at least when based on profiling, be informed of the consequences of such processing. If cookies are used to store or access info... Read More

As technology has advanced, it has become easier to differentiate between users just based on the given instance of the browser they are using. Each browser keeps some information about the elements it encounters on a given webpage. For instance, a browser will keep information on a text font so that the next time that font is encountered on a webpage, the information can be reproduced more easily. Because each of these saved elements have been accessed at different times and in different orders... Read More

In the context of consent, choice refers to the idea that consent must be freely given and that data subjects must have a genuine choice as to whether to provide personal data or not. If there is no true choice it is unlikely the consent will be deemed valid under the General Data Protection Regulation. Associated term(s): Consent... Read More

This privacy requirement is one of the fair information practices. Individuals must be able to prevent the collection of their personal data, unless the disclosure is required by law. If an individual has choice about the use or disclosure of his or her information, consent is the individual's way of giving permission for the use or disclosure. Consent may be affirmative; i.e., opt-in; or implied; i.e., the individual didn’t opt out.(1) Affirmative/Explicit Consent: A requirement that an individ... Read More

The most used form of targeted advertising on the internet. The content of the ad relies on the content of the webpage or the query entered by a user. Associated term(s): Behavioral Advertising, Demographic Advertising, Premium Advertising, Psychographic Advertising, Remnant Advertising.... Read More

A non-profit organization that sets standards for consumer privacy, transparency and control in online advertising. Over 100 advertising companies participate in and comply with their standards. The DAA has an agreement with both the Council on Better Business Bureaus and the Direct Marketing Association to enforce the self-regulatory standards set down by the Digital Advertising Alliance including AdChoices, a programming offering user control over behavioral advertising. Acronym: DAAAssociate... Read More

When the seller directly contacts an individual, in contrast to marketing through mass media such as television or radio.... Read More

A trade association representing advertising businesses. The IAB develops industry standards, conducts research, and provides legal support for the online advertising industry. Link to: Interactive Advertising Bureau Acronym(s): IAB... Read More

Services that utilize information about location to deliver, in various contexts, a wide array of applications and services, including social networking, gaming and entertainment. Such services typically rely upon GPS, RFID, Wi-Fi, or similar technologies in which geolocation is used to identify the real-world geographic location of an object, such as a mobile device or an internet-connected computer terminal.- Acronym(s): LBS Associated term(s): Geolocation; GPS; Global Positioning System; RF... Read More

Websites or online advertising services that engage in the tracking or analysis of search terms, browser or user profiles, preferences, demographics, online activity, offline activity, location data, etc., and offer advertising based on that tracking.... Read More

One of two central concepts of choice. It means an individual makes an active affirmative indication of choice; i.e., checking a box signaling a desire to share his or her information with third parties. Associated term(s): Choice; Consent; Opt-Out... Read More

One of two central concepts of choice. It means an individual’s lack of action implies that a choice has been made; i.e., unless an individual checks or unchecks a box, their information will be shared with third parties. Associated term(s): Choice; Consent; Opt-In... Read More