Cross-Device Tracking

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Many of us these days have multiple internet-connected devices that we use to work, browse, shop and plan our lives. For individuals, having continuity of service between these devices is an incredible convenience, however, service providers and marketers face major privacy challenges when using technologies to identify individuals on multiple devices.

The IAPP Westin Research Center has created this topic page to get you up-to-speed on what cross-device tracking is, the challenges it presents, applicable laws and the available solutions.

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