Published: January 2018Click To View (PDF)

This white paper, part of the IAPP's Privacy 101 series, provides insight about how drawing from this trustworthy local business model can help when developing privacy awareness within an organization.

Trust is an important part of business. One of the benefits smaller organizations reap better than any global conglomerate is the trust of their customers. When you buy something from a local store, you know who you are buying it from and any problems that arise are expected to be handled locally, not by a customer service center that is possibly half way around the world. Many consumers shop at local establishments for just that reason; they believe they can trust that business more than others.

IAPP Privacy 101 White Paper Series
In 2018, the IAPP published a white paper introductory series, which is available here.