Global Privacy Control – Guidance and Resources

The following is a collection of guidance and resources covering the Global Privacy Control. In October 2020, the Global Privacy Control was created to allow consumers to exercise their privacy rights with the click of a mouse. In January 2022, the team behind the GPC announced a major milestone through the GPC's adoption by major publishers and consent management platforms. These resources cover the GPC, whether its similarity to "do not track" should be cause for concern, and whether it is here to stay.