Digital Advertising Alliance

A non-profit organization that sets standards for consumer privacy, transparency and control in online advertising. Over 100 advertising companies participate in and comply with their standards. The DAA has an agreement with both the Council on Better Business Bureaus and the Direct Marketing Association to enforce the self-regulatory standards set down by the Digital Advertising Alliance including AdChoices, a programming offering user control over behavioral advertising.

Acronym: DAA
Associated term(s): AdChoices