MarTech Today reports on Teemo’s work with France’s data protection authority, the CNIL, after the agency warned the company about potential violations of the EU General Data Protection Regulation. Teemo and the CNIL worked together to develop consent language to inform customers about third parties’ use of data. Since it implemented the new location data consent form, Teemo CEO Benoit Grouchko said his company has seen opt-in rates as high as 80 percent. “When the user experience is better we see more than 70 percent opt-in rates and not less than 50 percent,” said Grouchko, who believes the increase can be attributed to users who feel they have more control over their information.
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