Ad tech startup Teemo has implemented changes recommended by France’s data protection authority, the CNIL, in order to avoid penalties under the EU General Data Protection Regulation, AdExchanger reports. The CNIL warned Teemo earlier this year to start gathering user consent and implement data retention limits or face sanctions under the EU rules. Teemo now requires its publisher partners to display a banner during the app installation process to give users the choice to opt in to any data collection. “If everyone is willing to find a reasonable solution which serves each party’s interest, we can get there,” Teemo Managing Director Alexandra Chiaramonti said. “GDPR doesn’t have to be scary; it can benefit the industry as a whole by building trust from the general public and making this market a lot healthier.”
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