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Daily Dashboard | Opinion: TV’s Rollout Shows Lack of PbD, Transparency Related reading: Polish GDPR implementation draft published for comment


The recent rollout of LG’s new smart television has garnered press attention arising from several privacy concerns about how the new appliance collects and shares user data. The company has since announced it will update its firmware to address some of the concerns, and in the meantime, according to the Center for Democracy & Technology Director of Consumer Privacy Justin Brookman, its privacy notice has changed several times—often in contradictory ways. Did the company miss an opportunity to prevent all this? What roles could privacy professionals play in preventing such backlash. In this installment for Privacy Perspectives, Brookman looks into LG’s collection practices while pointing out the appliance’s apparent lack of Privacy by Design and transparency, suggesting the incident could serve as a lesson for privacy pros within other companies set to roll out new technology and consumer products.
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