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Daily Dashboard | A privacy-focused search engine Related reading: Notes from the IAPP Editorial Director, Dec. 6, 2019

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DuckDuckGo is a privacy-focused alternative to more mainstream search engines, and while its market has tripled over the past two years and has nearly 40 million searches daily, it still has to contend with people not wanting to give up the familiar search engines, The New York Times reports. Although its interface resembles more mainstream search engines, the similarities end there as DuckDuckGo does not track online behavior of its users to personalize advertising. “All of these companies were saying you can’t make money without tracking your users,” DuckDuckGo CEO Gabriel Weinberg said. “By us existing and getting bigger and being profitable, we serve as the existence proof that it is possible.” (Registration may be required to access this story.) Editor's Note: IAPP Associate Editor Ryan Chiavetta, CIPP/US, explores DuckDuckGo's expansion into private browsing in this report for Privacy Tech.
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