Last Friday, The New York Times reported on a controversial program created by Uber to allegedly evade law enforcement and regulation of its services. Called "Greyball," the program leveraged information collected by Uber's app with several other techniques to identify potential law enforcement and regulatory officials, including by geofencing offices, scraping publicly available social media posts, and identifying credit card information linked to law enforcement. Though many of these practices might not have violated the law, they are, at the very least, ethically dubious. The news is part of a larger trend whereby technology, and its corresponding surveillance capabilities, has the power to isolate groups or individuals for exploitation. In this post for Privacy Perspectives, Jedidiah Bracy, CIPP, looks into the trend and the important role privacy pros can play curbing these practices within their organizations.
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