FTC Report: Bringing Dark Patterns to Light

This report, published by the U.S. Federal Trade Commission looks at the sophistication of "dark patterns." The enhanced tactics for deceptive advertising practices include ads disguised as content, increased subscription cancellation hurdles and misleading users into handing over personal data unnecessarily. Specific to privacy, the report details instances of companies using dark patterns to steer individuals into choosing to share their data with a company.



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