Original broadcast date: 3 February 2022

In this web conference, panelists discuss marketing and growth perspectives on privacy, how to collaborate and discuss privacy with marketing teams, and how to navigate complex advertising and marketing ecosystems. Viewers will get up to speed on techniques that build value while honoring values, and turn their privacy program into a growth engine that builds brand value, optimizes data utilization, and enhances the consumer experience.

Panelists:
Arielle Garcia, Chief Privacy Officer, Universal McCann
Jonathan Joseph, CMO, Ketch
Stephanie Liu, Privacy and Marketing Analyst, Forrester