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The World Wide Web Consortium (W3C) has rejected the Digital Advertising Alliance’s (DAA) draft proposal for a universal Do-Not-Track standard, AdAge reports. W3C said the DAA proposal was “less protective of privacy and user choice than their earlier initiatives.” The group says it will instead work from the “June draft,” though even privacy advocates say the draft faces “insurmountable obstacles to adoption by the deadline at the end of this month.”
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