The Federal Communications Commission announced it has reached a settlement with Verizon Wireless over the use of its so-called “supercookies.” According to an FCC press release, Verizon will notify customers of its targeted advertising programs, obtain opt-in consent prior to sharing the supercookies — also known as unique, undeletable identifiers — with third parties, get consent before sharing UIDH with the Verizon corporate family, and pay a $1.35 million fine. “Consumers care about privacy and should have a say in how their personal information is used, especially when it comes to who knows what they’re doing online,” said FCC Enforcement Bureau Chief Travis LeBlanc. “Privacy and innovation are not incompatible. This agreement shows that companies can offer meaningful transparency and consumer choice while at the same time continuing to innovate.” LeBlanc also acknowledged Verizon’s cooperation and “its willingness to make changes to its practices for the benefit of its customers.”
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