A survey from consultancy firm Accenture found that 60% of Singaporean consumers would be willing to share significant personal information in exchange for more affordable and personalized banking products, Singapore Business reports. Specifically, the survey reported 87% of consumers would share details involving their income, location and lifestyle habit data for rapid loan approval. "Increasingly, consumers also want to share more of their personal data to make their lives easier and more interconnected, particularly when it comes to their finances, so banks and insurers need to heed the call for those types of hyper-personal services and products," Accenture Managing Director Divyesh Vithlani said.
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