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Daily Dashboard | Study: Consumers increasingly conscious of privacy Related reading: Brazilian Senate postpones its national data protection law

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An Infogroup study revealed 80% of people are more concerned about privacy than ever before, MarTech Series reports. The survey of more than 1,000 consumers also showed 65% of respondents are not comfortable providing companies with their personal information. "Consumers’ attitudes towards privacy are shifting and marketers need to frame data collection in a way that resonates with their audiences," Infogroup CEO and Chairman Michael Iaccarino said.
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