Zeotap, a startup that assists telecoms sell their data to advertisers, has raised 12 million euros in Series B funding, TechCrunch reports. In the mobile arena, “The majority of data available in the market tends to be fairly poor quality," said Zeotap co-founder Projjol Banerjea, CIPT. That's where Zeotap comes in, he said. "By using data from the telcos, Banerjea said Zeotap has a wider range of data — including demographics, location and purchase intent — that’s also more reliable because it’s deterministic," the report states. Privacy is a consideration. "Zeotap says it does not include any personally identifiable information," the report adds. "Banerjea also said that one of the key elements of the company’s strategy is the fact that it prevents advertisers from storing data with persistent identifiers."
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