Digiday reports on the reactions of publishers and ad tech vendors to Google's "Limited Ads" feature, which will allow publishers to send simple, non-targeted advertisements to users who do not consent to sharing their cookies and other identifiers. Publishers and ad tech vendors have said it will prevent them from having the ability to monetize those users. The "Limited Ads" feature came about after Google announced it would integrate with IAB Europe's Transparency and Consent Framework.
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