The Interactive Advertising Bureau Europe plans to release an updated version of its Transparency and Consent Framework later this year, MarTech Today reports. The revamped TCF will feature new tech and policy features informed by feedback from publishers. Google announced it will officially integrate the framework once it is made available. “Google supports IAB Europe’s Transparency & Consent Framework that will help publishers large and small to comply with the requirements of GDPR,” a Google spokesperson said. “We have signed the contract with IAB Europe to join the Framework and are working with the IAB to integrate as quickly as we can.”
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