Companies are increasingly moving away from third parties that collect and process personal data on their behalf, relying instead on first-party data in particular to pursue personalized marketing activities. Osborne Clarke senior associate Florian Eisenmenger, CIPP/E, CIPM, FIP, discusses the privacy challenges around consent and transparency, best practices to ensure compliance requirements, and more. "Ultimately, greater control of data comes with the greater responsibilities of safeguarding it and meeting applicable compliance requirements," he said.
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