The impact privacy laws, such as the California Consumer Privacy Act and EU General Data Protection Regulation, have for organizations goes beyond just privacy. How companies deal with those laws has a huge impact on enterprise and brand risks. "On the other hand, not enough is said about the opportunities to leverage CCPA and GDPR efforts when mitigating brand reputation risks that would otherwise still be there," writes ABB Senior Counsel of Data Privacy Piotr Foitzik, CIPP/A, CIPP/C, CIPP/E, CIPP/G, CIPP/US, CIPM, CIPT, FIP. In this Privacy Perspectives piece, Foitzik explains how organizations can use their existing privacy programs to manage brand risks.
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