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Daily Dashboard | Op-ed: CCPA an opportunity for digital marketers Related reading: Best practices for data retention in a distributed system

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In an op-ed for Ad Age, Uplevel Founder Raashee Gupta Erry outlines opportunities digital marketing teams have with the California Consumer Privacy Act. Digital marketers can take extra steps to educate consumers about what data is collected and how, how it is used in marketing, and offer a consumer-friendly explanation of opting out and opting down. “The CCPA offers an opportunity filled with innovation, responsibility and rewards,” she writes.
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