The Federal Communications Commission’s revisions to the Telephone Consumer Protection Act (TCPA) go into effect today. The revisions require businesses to obtain express written consent before telemarketing and advertising through autodialed calls or text messages to consumer cellphones and prerecorded calls to residential phone lines, according to a Covington & Burling client alert. The revisions eliminate the exemption allowing firms to make prerecorded calls to a residential phone line if a pre-established relationship with the consumer existed. Punishment for violations of the new rules “can reach as high as $1,500 per violation (on a per call basis),” the alert states. In this Privacy Tracker exclusive interview, listen to TCPA expert Yaron Dori, partner at Covington & Burling, talk about what these changes mean for your organization and its practices, and hear advice on how best to comply. (IAPP member login required.)
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