Apple's WebKit has released new technology that allows for ad clicks to be attributable while maintaining the privacy of those clicking. The technology seeks to cut out the traditional values of ad clicking, which involves user cookies and cross-site tracking to gather information on ad performance and further ad deployment. WebKit is basing its technology off Apple's "Privacy Preserving Ad Click Attribution," a three-step process that allows companies to continue data collection but without scraping data and tracking those who are clicking.
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