VentureBeat reports Canopy has created an iPhone-only app that is a "private content recommendation system." Instead of sending personal data between the device and a remote server, all of the machine learning and data processing occurs on the device itself. Tonic recommends articles based on subscriber preference and does not store IP addresses or device IDs. "It's a crucial difference for our approach," Canopy CEO Brian Whitman wrote in a co-authored blog post. "Even in the worst case of the encryption failing, or our servers being hacked, no one could ever do anything with the private models because they do not represent any individual."
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