The Iowa Senate voted 47-0 to advance Senate File 262, an act relating to consumer data protection, to House consideration. The bill covers companies holding data on more than 100,000 individuals or deriving 50% of annual revenue from data belonging to more than 25,000 consumers. Additionally, the bill does not require data protection impact assessments or the explicit right for users to opt out of targeted advertising, while providing covered entities a 90-day cure period. SF 262's effective date is Jan. 1, 2025.
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