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Daily Dashboard | ICO issues guidelines for live direct marketing calls Related reading: The EU's data retention pickle

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The U.K. Information Commissioner's Office published guidance for marketers using live marketing calls. The guidelines cover required and suggested best practices for how marketers can comply with the Privacy and Electronic Communications Regulations 2003. Included is an overview of what direct marketing calls are, what's provided under the PECR and considerations businesses should take into account with live calls.
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