In an interview with AdExchanger, IAB Technology Laboratory President Dennis Buchheim provided an update on IAB's "Project ReArc," which aims to be an alternative to third-party cookies. "It’s really a change from tracking-by-default to a privacy-by-default environment," Buchheim said. "We’re thinking about pursuing a range of standards and projects that will support companies to be compliant with consumer expectations and regulatory expectations." Buchheim added that he's "more optimistic that there’s a middle ground" as it relates to a reconciliation between the privacy community and the adtech industry.
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