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Daily Dashboard | IAB Tech Lab discusses alternatives to third-party cookies Related reading: Brazilian Senate approves bill that would postpone LGPD



In an interview with AdExchanger, IAB Technology Laboratory President Dennis Buchheim provided an update on IAB's "Project ReArc," which aims to be an alternative to third-party cookies. "It’s really a change from tracking-by-default to a privacy-by-default environment," Buchheim said. "We’re thinking about pursuing a range of standards and projects that will support companies to be compliant with consumer expectations and regulatory expectations." Buchheim added that he's "more optimistic that there’s a middle ground" as it relates to a reconciliation between the privacy community and the adtech industry.
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