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Ad Age reports the Interactive Advertising Bureau announced the launch of "Project ReArc," which aims to reestablish how online advertisers use data for targeted advertising. The project, unveiled Monday at IAB's Annual Leadership Meeting, would combat privacy regulations and the loss of third-party cookies by creating a universal login that consumers could use to manage privacy preferences and allow targeted ads. At the same meeting, IAB CEO Randall Rothenberg said the advertising technology industry can embrace privacy by design, making it "well understood" and "fairly applied."
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