TechCrunch reports Google has proposed a new privacy initiative that aims to curb tracking by digital marketers and advertisers. Google's plan focuses on a privacy budget, which websites can use to pull user information from a given browser and put it into a larger group of anonymous data. The privacy budget would allow users to retain anonymity and put a limit on application programming interface calls a website can make to a browser. Google Engineering Director on Chrome Security and Privacy Justin Schuh said the new proposal aims to "have the same kind of big, bold vision for how we think privacy should work on the web, how we should make browsers and the web more private by default."
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