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Daily Dashboard | Google allowing marketers to gain insights from Analytics without cookies Related reading: OPC survey finds 87% of Canadians concerned about their privacy



MediaPost reports Google plans to roll out features allowing marketers to gain insights into Google Analytics without having to use third-party cookies or identifiers. Using "advanced machine learning models," Google will help fill in gaps on incomplete datasets when cookies are unavailable. In Google's Consent Mode, advertisers would be able to modify and customize the tags they use to respond to users' consent preferences.
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