As the data economy grows exponentially, so does the use of privacy-enhancing technologies that rely on artificial intelligence and machine learning to secure individuals’ data, IAPP Principal Researcher, Technology, Katharina Koerner, CIPP/US, and Research and Insight Analyst Brandon LaLonde write. PETs are positioned to address the “privacy-utility tradeoff” to protect individuals’ personal data while maintaining a data set’s usefulness for analysis. However, as newer PETs become available, they could present challenges to lawmakers and regulators when deployed for various privacy solutions.
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