Under the EU General Data Protection Regulation, practices such as tracking email message performance or website monitoring, which have been in use for years, may be illegal if they are done on an individual basis, MediaPost reports. James Castro-Edwards, a lawyer with Wedlake Bell, warns, "There is a sea change, and a lot of things people have happily done for years will not be acceptable under the GDPR." He also pointed out, "One of the first [obligations] is transparency — you have to tell [customers] you're doing it and what their rights are," which, in turn, could be an issue for companies that rely on email panel data or website monitoring. 
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