The Wall Street Journal reports on the financial benefits tech companies have seen in the first year of the EU General Data Protection Regulation. Marketers have spent more advertising dollars with larger tech companies in the GDPR-era as advertisers believe the bigger entities are more likely to remain compliant with the European rules. Established tech platforms also have a direct relationship with consumers, which makes it easier to obtain user consent from a large group of patrons. “[The] GDPR has tended to hand power to the big platforms because they have the ability to collect and process the data,” said WPP CEO Mark Read, who added the rules have “entrenched the interests of the incumbent, and made it harder for smaller ad-tech companies, who ironically tend to be European.” (Registration may be required to access this story.)
Full Story