The U.S. Federal Trade Commission's new Office of Technology published analysis and subsequent guidance on third-party tracking pixels. The office unpacked recent enforcement work by the FTC on tracking in the cases of digital health providers GoodRx and BetterHelp. Explanations were offered to define pixels, how they work and where the concerns lie, in addition to information on five key findings from the analysis. The office said it will ensure "forward thinking" on such topics and remain "equipped to address and decipher developing technologies and harms."
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