In a speech to the marketing industry on Thursday, FTC Commissioner Julie Brill said the industry needs to provide users with more “usable tools” for managing their privacy preferences, Ad Exchanger reports. “Not to find ways to work around consumer choice, but to provide consumers with something they clearly want: to see advertising that respects their privacy and that they can trust,” she said. “Until that happens, more and more consumers will continue to take advantage of ad-blocking services.” Specifically, Brill warned that the FTC is finding third-party trackers for tracking across devices without any consumer disclosures on the practice. Brill asked, “How can consumers knowingly bargain for free content without actually knowing what they are giving up, to whom and for what purpose?”
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