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Data-driven marketing agency Epsilon responds to concerns expressed by the federal government in places like the White House’s recent big data reports with a broadside in The Washington Post by the firm’s CEO, Bryan Kennedy. In the piece, he outlines why consumers should want advertising firms to have more data about them, not less, because then “pieces of marketing are relevant to the individual because the marketer has the data to know they’ll be of interest.” Checks and balances are needed, Kennedy allows, but points to 40 years of successful self-regulation that “flags bad players for the FTC to investigate and take action.” Further, he urges consumers to “exercise their power” by reading privacy policies and opting out of information-sharing with which they’re not comfortable. (Registration may be required to access this story.)
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