The Electronic Frontier Foundation is urging California lawmakers to move forward with a law to create opt-in consent rules around broadband providers' ability to serve targeted ads, MediaPost reports. The advocacy group hopes to get the bill off the ground after it stalled in the state Senate last year. The bill, which also incorporates net neutrality ideas of banning throttling and disallowing increased charges for those who prefer privacy-protective settings, would virtually reinstate the repealed Federal Communications Commission broadband privacy rules.
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