The Direct Marketing Association (DMA) has released a study indicating data-driven marketing led to 675,000 jobs in the U.S. in 2012, The Hill reports. The study responds to an increasing focus on regulating online tracking and data-driven marketing, a push that often puts the online ad industry on the defensive. The DMA’s Rachel Thomas said the study’s release aims to help change that. Meanwhile, the Better Business Bureau says “a ‘significant minority’ of publishers don’t follow self-regulatory rules requiring enhanced notice about data collection,” MediaPost reports.
Full Story