With the EU General Data Protection Regulation now in effect, larger companies are taking charge of ensuring the compliance of others, Quartz reports. Data Compliance Europe Director Simon McGarr said large data controllers will require data processors to be compliant with the GDPR or risk losing their business. Data processors will end up competing with other processors, earning their contracts based on their compliance status. Once the initial GDPR fervor dies down, privacy professionals do not expect those compliance efforts to be reduced. “Our data shows that brand management and reputation is more important to companies than avoiding fines,” IAPP Europe Managing Director Paul Jordan said.
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