The Wall Street Journal reports on how universities are using student data to help determine “demonstrated interest.” The data is used to help inform enrollment officers if an applicant is considering whether to attend by analyzing information such as email opening rates, link clicking, and RSVPs versus attendance to online events. Privacy advocates have raised concerns over the practice. “It feels like surveillance and I don’t think it’s a healthy thing for schools to do,” Common Sense Media Founder and CEO James Steyer said. “Universities should not take privacy rights for granted.” (Registration may be required to access this story.)
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