AdExchanger reports on the various amendments in consideration for the California Consumer Privacy Act and how they may impact marketers. “It’s all part of the philosophical debate between the industry and privacy advocates,” said Davis & Gilbert Partner Gary Kibel, CIPP/US. The proposed amendments include clarifications of the definition of personal information and carve-outs for employee data. IAPP Vice President and Chief Knowledge Officer Omer Tene said advertisers and marketers should keep an eye on amendments to personal information definitions, as well as deidentification. “I don’t think any of these bills vitiate the CCPA,” Tene said. “Rather, they address open policy, practical challenges and ambiguous issues, and tighten the law’s language.”
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