September 1 marked the beginning of a new enforcement regime in the mobile ad space as the Council of Better Business Bureau’s (CBBB) Online Interest-Based Advertising Accountability Program starts cracking down on the Digital Advertising Alliance’s Self-Regulatory Principles in the mobile environment. With exclusive comments from the CBBB’s Accountability Program Vice President and Director Genie Barton, this report for The Privacy Advisor examines what the CBBB will focus on enforcing and what businesses and app developers need to know in order to avoid an unwanted self-regulatory knock at the door.
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