ABC News reports on how efforts to solicit votes in upcoming Australian elections will involve ramped up microtargeting of political advertisements. Various forms of targeting, including contextual, behavioral and interest-based, could be deployed by political advertisers. Campaigns may also utilize in-house demographic and location data as well as contact information, like email addresses, that they either obtained themselves or through third-party data brokers. A Liberal Party spokesperson said the party will "use a range of suitable techniques to communicate with Australians."
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