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Asia Pacific Dashboard Digest | Bracing for political ad targeting in Australia's election cycle Related reading: Data clean rooms bring perceived privacy gap



ABC News reports on how efforts to solicit votes in upcoming Australian elections will involve ramped up microtargeting of political advertisements. Various forms of targeting, including contextual, behavioral and interest-based, could be deployed by political advertisers. Campaigns may also utilize in-house demographic and location data as well as contact information, like email addresses, that they either obtained themselves or through third-party data brokers. A Liberal Party spokesperson said the party will "use a range of suitable techniques to communicate with Australians."
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